Proper Good — XRC: Retail Tech, Consumer Healthtech & Consumer Goods

Proper Good produces the tastiest 90-second meal solutions ever made, with options for keto, gluten-free, plant-based, and other lifestyle needs. All made with clean and functional ingredients, shelf-stable to take on the go, and delivered direct.

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FOUNDERS

Proper Good Founders

Co-Founder & CEO

Chris has over 6 years of experience with early-stage CPG, primarily focused on Food & Beverage. As a second-time founder in the natural foods space he’s launched dozens of products to thousands of retail locations, as well as building e-commerce business. Chris holds a Stanford MBA and is based in Austin, TX.

Jennifer Jane

Co-Founder & CMO

Jennifer has been in the branding, content, and performance marketing world for over 7 years. She is a repeat co-founder in natural foods space and on the side is a stand-up comedian, scriptwriter and the co-star of award-winning documentary ‘Charged’.