XRC Labs is the first accelerator ecosystem of powerhouse influencers shaping the future of the consumer experience.

A venture sponsored by world class retailers and brands as well as founding sponsor organizations Kurt Salmon and the Parsons School of Design at the New School, we have created a first of its kind design-centric innovation ecosystem for the retail and consumer goods industries.


The Parsons School of Design, and Kurt Salmon provide a singular combination of talent, insight, and expertise.



Sponsors are major retailers and brands who believe in actively supporting innovation in retail and consumer products.



Essential technology companies providing the infrastructure to our cohorts to make the magic happen – offline or online, in-store or in the cloud.