XRC Labs Cohort 4 Launch in Sourcing Journal

In Genevieve Scarano’s writing piece in the Sourcing Journal, startups from our fourth cohort are featured as the next generation of disruptors.

As recently presented at our Launch Celebration, these companies aim to bridge the gap between physical and digital commerce and help retailers keep up with the competition, by capitalizing on technologies ranging from marketing automation to curated consumer platforms.

Our Cohort 4 Cherry Pick, Trade Monday, and Affinity companies are especially highlighted by Scarano, for keeping retailers relevant in today’s challenging retail scene.