XRC Labs Announces Cohort 13

XRC’s newest Accelerator cohort demonstrates a continued commitment to inclusivity and sustainability in retail technology and consumer goods  

New York, NY – March 16, 2022 – Today XRC Labs, an NYC-based venture capital fund and startup accelerator focused on retail technology, consumer brands, and consumerized healthcare, announces its Cohort 13 Accelerator program portfolio companies. 

After a thorough review by the XRC Labs’s investments team and selection committee, seven startups have been accepted to Cohort 13 and will receive ~$135K in investment, participate in a three-month accelerator program, and gain access to XRC Labs’s worldclass partners, including The TJX Companies, Inc., Mastercard, The Estée Lauder Companies, GS1 US, and ecosystem partners, UPS, Brex, Clearco, Vouch, and Fenwick & West. Each startup will also be matched with select mentors of XRC’s 330+ mentorship network, which includes today’s most influential retail leaders and consultancies. 

“In Cohort 13, we have some exceptionally strong founders who address white spaces in the market with a truly unique approach. They uphold shared values like inclusivity and sustainability and are demonstrating growing customer traction,” says XRC Labs Partner, Diana Melencio. “We are excited to help these companies gain additional investor and consumer attention but, more importantly, to see them imprint lasting changes on our world.” 

XRC’s Cohort 13 Startups:

  • 123 Baby Box is a monthly subscription box for first-time moms, providing them a box of joy for their bundle of joy.

  • Adrich is a smart chip and PaaS platform that captures consumer product usage data to enable timely replenishment of products used. 

  • Barb is a lifestyle brand that creates products and community for folks who express themselves through their short hair.

  • Socalytix helps retailers increase consumer loyalty and retention by analyzing open web data to understand when consumers are in “buying windows.”

  • Stabl is a digital health solution that moves postoperative recovery from the clinic to home.

  • Yümicare is a digital marketplace that matches seniors and disabled people with trained, local caregivers.

  • #Mademebuyit is transforming mall kiosks for Gen Z by introducing 'As Seen on TikTok' viral brands and products.

XRC Labs also recently launched its Opportunity Fund to co-invest in post-Seed to Series A alumni companies alongside other top venture capital funds. The Opportunity Fund helps these later stage startups further scale their companies beyond product market fit to achieve exponential growth.

XRC’s Newest Opportunity Fund Startups:

  • Boost generates instant checkout Tags that convert any media into frictionless points of sale, online and offline.

  • Melibio is revolutionizing the $8.6B honey market by making real honey without bees. 

  • Raydiant is the first to help brick and mortar businesses transform their TVs into experience platforms, driving messaging, sales, and engagement and overall creating a new way customers and employees connect with brands.

An additional benefit of participating in XRC’s Accelerator and Opportunity Fund is getting connected to some of the largest retail-focused conferences in the U.S. including Shoptalk, National Retail Federation (NRF) Retail’s Big Show, SXSW, and others. This past January, XRC saw more than a dozen portfolio startups participate and speak at the NRF Retail’s Big Show resulting in new customers, media coverage, and partnerships. 

For those interested in applying to XRC Labs’s Accelerator program, please visit xrclabs.com.

About XRC Labs

XRC Labs is an NYC-based venture capital fund and startup accelerator focused on retail technology, consumer brands, and the consumerization of healthcare. The company launched in 2015 and has since invested in more than 100 startups. XRC Labs has built a worldclass ecosystem with corporate sponsors including The TJX Companies, Inc., Mastercard, The Estée Lauder Companies, GS1 US, and others with 330+ business mentors. For more information on XRC Labs and its portfolio companies, please visit xrclabs.com. To follow, visit @XRCLabs on Instagram, Twitter, and LinkedIn.

Media Contact:

Amanda Hodge

XRC Labs Associate Director of Public Relations

Email: [email protected] 

Phone: 214-208-9895

XRC Ventures