Fortune: Investors Bet $1.5 Million That Billie Can Be the Dollar Shave Club for Women

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Finally, investors are waking up to the fact that women shave.

Billie, the women’s counterpart to subscription razor services like Dollar Shave Club and Harry’s, has raised $1.5 million in seed funding, the startup tells Fortune. The round was led by Female Founders Fund, Greycroft Partners, and Lakehouse Ventures.

While there has been a proliferation of women’s subscription service startups flooding the market over the past few years, there has been a surprising dearth of companies catering to feminine shaving needs. It’s particularly puzzling when you consider that one of the two major players in the men’s space, Dollar Shave Club (DSC), was acquired by Unilever for $1 billion last summer.

“Women are sort of an afterthought in this category,” says Billie co-founder Georgina Gooley. She notes that while shaving is “celebrated” when it comes to men, women have a more negative relationship with razors.

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Nancy Geduld