Billie Co-Founder Georgina Cooley Interviewed by The Verge

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Shaving is expensive. Razors can also often cost more for women compared to similar products geared toward men. A new startup called Billie plans to capitalize on the demand for cheaper razors with a subscription service that’s basically the Dollar Shave Club, but for women.

“We’ve sort of seen women as being an afterthought in the shaving category,” Billie co-founder Georgina Gooley told The Verge’s sister site Racked. “If you look at the big brands that started ages ago to the more recent start-up brands, everyone is very focused on improving the shaving experience for men. For women, it’s kind of like they just slap a bit of pink on it and think it’ll be fine. We wanted to make sure we weren’t just taking a men’s blade and making it for women.” Billie claims its razors are sharper and smoother (they’re encased in aloe soap), while its line of shaving creams and body lotions are vegan, gluten free, and GMO-free.

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Nancy Geduld