Shani Syphrett

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Shani Syphrett is an accomplished brand strategist and expert marketer for consumer product, tech, and service brands. Her diverse background includes campaigns and strategies for Fortune 500 companies like McDonald’s, Microsoft, Samsung, Nike, Gap, L’Oreal, Dr Pepper Snapple Group, and Ford Motor Company and industry-disrupting competitors like Vevo, Zappos, and Master & Dynamic. 

Most recently, she was the Head of Marketing & Brand at Beam, a venture-backed startup at the intersection of retail and social impact. She currently runs her own strategic consulting firm, leads lectures and workshops on marketing and business strategy, and is a contributing business writer for