Rick is president of Swoop, inc. a global brand consultancy with over 25 years of success in maximizing the value and potential of world-renowned brands and retail businesses.
As a result of Rick’s vision Swoop has developed a customized approach to business intelligence and brand strategy which is immersive, collaborative and uniquely consumer centric. His experience is extensive. He has worked with Calvin Klein, Speedo, The NFL, Michael Kors, E&J Gallo Wines, Indy Car Racing, Giorgio Armani, and Airwalk to name just a few.
Prior to Swoop he was President of Balet & Albert a boutique agency specializing in the developemnt of marketing and advertising campaigns for comapnies positioned in the global luxury and lifestyle markets. His clients included: Philip Morris, Limited Express, Shanghai Tang, Emporia Armani, Fedex – Championship Auto Racing Series (C.A.R.T.), Cavit Wines, Yurman Jewelers and La Perla Intimate Apparel.