Lisa Gralnek is a Brand and Strategy Executive with nearly two decades of experience helping design-led and values-based businesses grow. Combining left and right brain thinking, international perspective, and an ability to navigate ambiguity and lead change, Lisa works with companies at important life cycle shifts to think holistically about market opportunities and prioritize executable actions tailored to the organization.
From the very beginning of her career working with famed fashion photographer Mario Testino, Lisa has had the significant honor to collaborate with diverse best-in-class brands across industries, sectors, and geographies, Holding myriad functional roles in strategy, marketing, operations, and business development, Lisa has gained a robust understanding of the similarities between businesses and a profound appreciation for the uniqueness among organizations.
From Chobani (VP Growth & Brand Marketing, 2016 - 2017), to moo.com (Head of US Marketing, 2014 - 2016), to Adidas (Director of Product Marketing Operations at Rockport Shoes, 2010 - 2013), to The Boston Consulting Group (Consultant, 2008 - 2010), Lisa had led the design and implementation of impactful positioning, innovation, go-to-market, and integrated communication strategies that drive growth in the near and long term. With significant experience leading operations and organization change in pursuit of strategic execution, Lisa firmly believes that management guru Peter Drucker was correct when he said, "Culture eats strategy for lunch."
Lisa holds and MBA from INSEAD, which was ranked the #1 global business school by The Financial Times, and a BA in Political Science and French from Bates College. She loves good food, nice people, great design, and anything created by Mother Nature. She calls Brooklyn home.