Holly Soroca
 
 

Holly Soroca

Holly Soroca most recently served as President of Sales for all Dutch, LLC brands, including Joie, Current/ Elliott and Equipment. Ms. Soroca began her fashion career in buying at Saks Fifth Avenue.  Her interest in fashion combined with her education in Economics and long family history in independent retail led her to spend six years at Saks Fifth Avenue. As a buyer of Women’s Contemporary she was exposed to incredible emerging brands and decided to make the move to the wholesale business, joining Theory and working her way up to Vice President of Domestic Sales.

In 2006, Holly came to Joie as Vice President of Sales. After three years of overseeing sales and implementing merchandising and planning organizations, Holly was promoted to President of Sales. Throughout a difficult economic climate, Holly was able to lead the brand to double-digit increases year after year, launch the company’s retail division in 2010 and help establish Joie as a lifestyle brand in the forefront of the contemporary industry. Holly graduated from Hamilton College with a degree in Economics.

As a buyer of Women’s Contemporary, she was exposed to incredible emerging brands and decided to make the move to the wholesale business, joining Theory and working her way up to Vice President of Domestic Sales. In 2006, Holly came to Joie as Vice President of Sales. After three years of overseeing sales and implementing merchandising and planning organizations, Holly was promoted to President of Sales. Throughout a difficult economic climate, Holly was able to lead the brand to double-digit increases year after year, launch the company’s retail division in 2010 and help establish Joie as a lifestyle brand in the forefront of the contemporary industry. Holly graduated from Hamilton College with a degree in Economics.

 

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