FFORA is a fashion lifestyle brand that incorporates the unmet needs of over 30 million U.S. citizens who have a physical disability. It launches with a line of handbags and accessories for wheelchair users that fuses luxury design, innovation and practicality. The disability community has traditionally been required to choose design or function, never the two together. Designer Lucy Jones is changing that, challenging and breaking down societal barriers with her mission to design for all. She collaborates closely with the disability community to create fashion products, and is uncompromising when it comes to marrying ease of use, functionality and an elevated aesthetic for her customers.