A seasoned team with practical knowledge in entrepreneurship and strategic growth in all phases.

pano headshot new copy.jpg

Pano Anthos

Pano leads XRC Labs as its Founder and Managing Director. Having founded 4 startups around key platform shifts, he saw the seismic shift coming to retail and with the right vision and timing recruited Parsons School of Design and Kurt Salmon a part of Accenture Strategy to be founding sponsors. Now with 55 accelerated startups, 10 active world-class retail sponsors, 250+ business mentors, Pano has built a world-class ecosystem for retail and consumer goods innovation at XRC Labs. He speaks regularly at NRF national and regional meetings, Shoptalk and RILA executive conferences. He leverages a deep startup network in Silicon Valley, New York, and Boston to fuse leading technology, E-commerce and user experience innovations to existing customer-oriented businesses.



Holly Zimmerman

Holly is a Managing Director at XRC Labs where she brings over 20 years of investment experience across consumer product sectors at various stages of growth. Prior to joining XRC, Holly led the consumer practice at Golden Seeds, a venture capital firm and angel network that has invested in over 100 women-lead businesses.  In the Equity Research department at both Citigroup and Lehman Brothers, Holly led the firms' consumer products equity research before transitioning to the technology and media sectors. She has been consistently recognized by Institutional Investors’ All American Research Team, ranking No, 1 in each of her coverage areas including: Cosmetics, Household Products, Internet portals and E-Commerce.

Holly has also held positions at Jennison Associates, a New York based Money Management Firm, and as a Consultant with McKinsey & Company. Prior to graduating from Harvard Business School, she worked in Brand Management at Procter & Gamble and in Mergers & Acquisitions at First Boston. Holly is also a consultant and project coordinator for Harvard Business School’s Community Partners, which provides pro-bono advisory services to nonprofit organizations.

Rima reddy xrc.jpg

Rima Reddy

Rima is the Principal at XRC Labs, where she leads the development of XRC's relationships with brands and retailers, as well as XRC's startup sourcing and diligence process. She most recently worked in Strategy and Business Development at Ralph Lauren, with a focus on e-commerce and omni-channel initiatives. Prior to RL, Rima served as an Equity Research Analyst at Goldman Sachs covering the Consumer Staples sector with a focus on Packaged Food and Household Products. 

Rima graduated from Barrett, the Honors College at Arizona State University, where she double majored in Economics and Finance, with a minor in Mathematics. She has also completed extensive coursework in Fashion Marketing at Parsons School for Design. Rima is a Nest Fellow and has volunteered with ethical fashion startup Darzah on Business Development and Digital Marketing Strategy. She was a speaker at the 2017 Fashion Tech Consortium at the Fashion Institute of Technology in NYC, the 2017 FashTech Stage Conference in Tel Aviv, Israel, and the 2018 Wearable Technology Show in London, U.K. She is a Level II candidate in the CFA program.


Danielle Ganot

Dani is the Associate Director of XRC Brand Lab. Prior to joining XRC, Dani was the Director of Marketing and Venture Capital Networks for a nonprofit organization as well as a professional copywriter and proofreader for a boutique marketing agency. Dani holds a BA from American University, where she majored in Law & Society with a minor in International Business. Additionally, Dani studied at the London School of Economics and has built an international network having also lived in São Paolo and Tel Aviv.

Profile again BW.jpg

Paolo Villanueva

Paolo serves as the Program Manager and holds expertise in design technology, software development, social impact advocacy, digital and media production, and non-profit leadership. He co-founded and led two startups, SCT, a media production and advertising company and iCommp, a tech and design consultancy group housed under the Ateneo Universities in the Philippines.

Paolo holds a Bachelors Degree in Computer Science and a Master’s Degree in Design and Technology from Parsons School of Design in New York City. Additionally, Paolo has built an international network while studying abroad in Paris, Germany, Italy, and Japan.

pic 1 bvf.jpg

Brian Folmer

Brian is the Business Development Lead at XRC Labs with eight years of startup, innovation accelerator, and fashion retail experience.

Brian's startup experience began at Bizdom, a technology accelerator under Dan Gilbert's Rock Ventures, where he worked in business development before transitioning to a founder-in-residence to launch his own Bizdom funded startup. Brian has also worked in retail with Abercrombie & Fitch and Victoria's Secret, focusing on inventory management and international operations. Most recently, Brian founded, an eCommerce brand he continues to lead in addition to his work at XRC Labs.

Originally from Cleveland, Brian attended the Ohio State University where he specialized in finance and economics. He also studied at Università Luigi Bocconi School of Economics in Milan.