Ben’s 15+ years experience marketing product to discerning North American and European consumers complements a deep understanding of China’s expanding middle class and its digital/retail ecosystems. As marketing lead for Beats by Dr. Dre in China, Ben developed & oversaw execution of brand’s communications strategy with particular focus on digital marketing and online retail. Role with Beats followed 7 year run with OSPOP. Through a rich brand platform and well-oiled operations systems, Ben’s specialty footwear and accessories label penetrated mainstream culture on 3 continents and successfully scaled its wholesale and retail channels. A passionate problem solver, Ben provides tactical and creative support to ventures of all sizes, shapes and ages.