Andrew Kangpan attended the Stern School of Business at NYU with concentrations in Marketing and Finance. He worked for three years as a management consultant within the marketing and branding industry, helping some of the biggest brands (e.g. New York Times, Chrysler, Equifax, JP Morgan, SC Johnson, Electrolux) define their market strategies within a digital context. He developed the skill set needed to think strategically about branding within the context of supporting the business as well as clearly communicating findings to senior management. He was bought on as an Analyst at ff Venture Capital because of this expertise and now works with countless early stage ventures to help build their businesses.