About

 
 

ALAN KRANTZLER

Alan is a global brand leader and has worked for some of the world’s leading accessory, travel, and retail brands.  He is highly respected for his “left brain/right brain” creative yet analytical approach to developing businesses.  Alan brings a love for strategy and big picture thinking along with a tremendous respect for the role of design, and combines it with a pragmatism and appreciation for the practical so that he is known for strong implementation to get results that contribute to profitable growth while also developing the brand and expanding the business.

Alan is experienced in both corporate and entrepreneurial environments and is comfortable working with a range of external partners from investment bankers to digital marketing agencies, global PR and advertising agencies to international designers and multi-country distributors.  He is well versed in Omni-channel retail as well as brand building, product design/management, and licensing. 

Most recently he was president of Baggallini, where he spearheaded the brand’s foray into the highly competitive Airport/Travel retail channel as well as into the home shopping channel in both Korea and the United States.  He repositioned the brand to attract a younger generation, and aggressively developed the ecommerce channel and doubled the brand’s base of business on the internet in 2 years.  He transformed the sales force from an external rep network to an internal team delivering a more compelling brand driven and growth oriented sales message to accounts across the country.

Prior to Baggallini, Alan spent 12 years as the head of global merchandising and marketing for Tumi, where he was part of the senior management team that quintupled the business to over $500 million and expanded the brand to over 60 countries. He was responsible for repositioning the brand from a luggage company to a vertically distributed travel lifestyle accessory brand, and managed all consumer touch-points across design, product management, licensing, PR, marketing, store design, and visual merchandising.

Before Tumi, Alan was with the internet startup, “Next Monet” in the fine art space and was one of the first retailers to sell fine art originals and prints on-line and through a nationally distributed catalog.  

Earlier in his career he worked in both brand/retail consulting as well as  traditional retail, having held senior level positions with Coach, Mark Cross, Perry Ellis International, Marketing Corporation of America, Gump’s, and Saks Fifth Avenue.

Alan holds an MBA from Columbia University and a BA from the University of Pennsylvania.